Lekonopo means button
The name is the whole idea. A button is the smallest part of a garment and the one nobody looks at, and this range puts it on the outside and makes it the point. The hashtag on the black tee is around a hundred of them, each sewn on by hand. The dice on the green hat have button faces. The sewing machine printed on the white tee is the machine the work is done on.
Dlala ka lekonopo la lefatse lohle, hohle.
The line that goes out with every post, and the closest thing the brand has to a motto.
Orders happen in the comments today. Somebody asks ke bokae, Lereko answers with a number, and the rest moves to WhatsApp. That works, and it is how the brand got to eight thousand followers. It also means every sale needs him to be awake and holding his phone.
